A growing number of retail companies in New York are experimenting with the digital mirror, and the benefits are clear. A digital mirror can be used in any store for a variety of applications, including accessories, make-up and glasses. A smart mirror can also be used for online or in-app shopping, which will give customers the ability to preview items before purchasing them. Companies such as H&M and Ralph Lauren are using smart mirrored kiosks at their stores. The use of a digital mirror is expected to increase sales by providing prospects with a virtual inventory.
The new digital mirror technology will enable retailers with digital mirror to customize their recommendations for customers by identifying their needs and preferences. It can even detect certain data, such as age and gender. The system can also detect the type of clothing worn by a shopper and suggest similar products based on this information. With the use of real-time data, a smart mirror can even differentiate between neutral and bright colors, floral patterns and geometric prints, so that shoppers can easily find the best makeup for them.
A digital mirror will enable retailers to improve customer service. In addition to being able to identify clothing tags, smart mirrors will provide customers with a way to contact store employees and share their personal information. Some of the smart mirrors will even let customers take photographs or videotape 360-degree views of their appearance. In addition, customers can share their images and opinions on social media or email. According to Petah Marian, senior editor at trend forecasting firm WGSN, “Smart retail experiences are a perfect blend of online and offline shopping.”
In addition to providing a unique customer experience in New York, a digital mirror also helps businesses with a variety of business challenges. Using artificial intelligence (AI) to create personalized recommendations for customers has proven to be a success for Sephora, which partnered with Wildbytes to design the technology. A smart mirror uses data from a shopper’s look, gender, age and other variables to make recommendations tailored to the shopper’s specific needs. It can even distinguish between floral and geometric patterns, making it a useful tool for fashion and lifestyle brands.
Using artificial intelligence (AI) to deliver personalized recommendations, the Sephora digital mirror is already a hit in a variety of retail environments. Its algorithms can detect a shopper’s age, gender, and even what they are wearing. This information then makes it possible for the mirror to recommend appropriate products based on their unique preferences. Further, it can even differentiate between different types of clothing. It also enables consumers to see the exact color of their outfits and choose the right makeup.
A smart mirror allows consumers in New York to try on unlimited styles and colors, which is important for retail. Its smart functionality also allows retailers to offer personalized discounts and offers to customers. The mirror can be used for other purposes, such as building customer loyalty. In addition to improving the in-store experience, a smart mirror can also be used to provide information. For instance, a smart mirror can be connected to an internal stock system. This data can provide information that would otherwise be unavailable online.